Backstory

A Day in the life of a business owner

Meet Ama. She runs a small clothing store and sells online and offline. Her mornings start with checking WhatsApp messages from clients, then a frantic inventory count, followed by manually entering orders into an Excel sheet. By lunchtime, she’s already stressed because she missed a pending order. The afternoon is spent trying to update her social media and reply to customer queries—while secretly wondering if she’s losing sales without even realizing it. Sound familiar? That’s exactly the chaos Maton was built to fix.

The Goal

Create a platform that lets business owners manage inventory, sales, client communication, and marketing—all in one place—so they can focus on growing their business rather than juggling spreadsheets, apps, and sticky notes.

• Trade and manage investments with ease
• Access learning resources to build confidence in investing
• Track and analyze portfolio performance in real time
• Explore diverse financial products from trusted institutions

Research

Key Insights

• Owners feel overwhelmed managing multiple tasks at once
• Tracking products and stock levels is tricky
• Customer communication takes too much time
• Marketing and reaching more customers is a constant challenge

Ideation

We brainstormed solutions to tackle these pain points:

• Real-time inventory tracking with low-stock alerts
• Sales insights and performance reports
• Centralized communication hub for customers
• Marketing tools for campaigns and promotions
• Easy-to-use dashboards for a bird’s-eye view of the business

We sketched workflows, mapped user journeys, and identified the core features that would make life easier for business owners.

Design Process